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Effective 20 July 2026

Privacy policy

How Then We and the thenwe.app website handle information.

Local-first archive

The app does not require an account. Memories, children’s profiles, photos, scans, audio, notes, dates, and local backups are stored on your device. They are not uploaded to our servers or cloud by default.

Actions you control

If you export a backup, share a file, or send an email, the service or app you choose receives that information under its own privacy terms. Deleting the app can also delete its local archive, so keep a manual backup when the memories matter.

Feedback and surveys

When you explicitly save in-app feedback or a completed survey, our backend in Russia may receive a submission identifier, platform, app version, locale, the submitted text or answers, and receipt time. Saving from another country sends that form to Russia. These forms do not request an email address or archive content. Please do not include personal or sensitive information in free text.

Analytics and diagnostics

The app uses AppMetrica only after you choose to allow limited analytics and diagnostics. Yandex LLC may process app and OS versions, locale, feature-use events, technical installation identifiers, and crash data. AppMetricaAdSupport, IDFA, advertising tracking, location tracking, and archive content are not used. You can withdraw this choice in the app settings without losing archive features.

Permissions

Camera, photo library, and microphone access are used only when you choose the related capture or import feature. The resulting memory stays in the local archive unless you explicitly export or share it.

Children

Then We is intended for parents and other adult family members. It does not create child accounts or ask children for contact details. Adults using the app control the family content stored on their device.

Website data

The website can be viewed without an account or contact form. Hosting may process technical request and security data. Yandex Metrica loads only after analytics consent; session replay, form analysis, and advertising tracking are disabled.

Purposes and legal bases

We process submitted feedback and surveys to review your request or product preferences, optional analytics and diagnostics with your consent, and minimal security data to protect the service. Where applicable, service security is based on our legitimate interest in preventing abuse. Refusing or withdrawing optional consent does not affect the local archive.

Retention and recipients

Feedback and completed survey responses are retained for up to 24 months, direct support emails for up to 12 months when no longer needed, and abuse-prevention rate-limit hashes for no more than 24 hours. Our Russian hosting provider, Yandex LLC for AppMetrica, and REG.RU for email process only the information needed for those services. AppMetrica processing may occur in Russia and the EEA under the provider’s terms. We do not sell personal information.

Your choices and rights

You can use the local archive without optional analytics, manage local memories and backups on your device, and change mobile or website analytics consent at any time. Depending on your location, you may request access, correction, deletion, restriction, portability, objection, or withdrawal of consent, and may complain to your local regulator. Email privacy@thenwe.app.

Changes

We may update this policy when the app, providers, or legal requirements change. The effective date above identifies the current version.

Controller and contacts

The controller and individual developer of Then We is Gleb Buiankin. Privacy enquiries: privacy@thenwe.app. General and support enquiries: hello@thenwe.app.

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